As you get older you get more irritated by flickering adverts on websites (in fact you get more irritated full stop). The adverts are very distracting. I've only recently found in the Safari browser menu View>Show Reader (Shift-Command-R) or in the Firefox browser View>Enter Reader View (Alt-Command-R).
This allows you to read the website without adverts. Simples!
Thanks Rick but - 'Show Reader' is greyed out on my Safari (13.0.3). Also am still on High Sierra (10.13.6). Perhaps I am too out-of-date for your helpful tip but I am getting older!
Rick, sorry I'm a bit late to the party :-)
Thanks for bringing Show Reader to my attention. I find it really helpful and makes articles much easier to read, although, as mentioned, it isn't accessible on all websites.